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Ingenious Packaging: Sushi becomes cute

There are two types of people: those who find cute packaging endearing, and those who find it annoying.

When I was in London I stopped by Tesco Metro to grab a quick lunch. I found a package of assorted sushi and sushi rolls. The soy sauce was packaged in a little fish-shaped plastic vial, complete with textured fish scales.

I found it endearing.


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