Ingenious Packaging: Sushi becomes cute
There are two types of people: those who find cute packaging endearing, and those who find it annoying.
When I was in London I stopped by Tesco Metro to grab a quick lunch. I found a package of assorted sushi and sushi rolls. The soy sauce was packaged in a little fish-shaped plastic vial, complete with textured fish scales.
I found it endearing.